When you don't need SEO? (types of Business, Services or Clients)
Yes it's a 2h livestream that me and Marce from Fri3nds Webflow and Flutter design-development agency stream but it's worth watching if you are:
- Business Owner
- Startup founder
- Freelancer/Agency
- Service provider
- Shop owner or wholesaler
- Entrepreneurship curious
- Any other person that got to this point in time and space as and is reading this
Bonus! You can listen to this on Spotify:
Things to Consider when Considering SEO
There many business related reasons to consider when considering whether or not your business or project might need search engine optimization.
SEO requires steady investment, both time and money is needed here. It's not as simple as "publishing a few blog posts" on your blog and calling it a day. Scalable content strategy for your Webflow website or any type of PR, outreach or linkbuilding campaign is a tedious process that can become expensive real fast.
So what factors should you, your boss or whole team consider when deciding whether or not to go for that SEO route?
1. Budget
Is there money to be invested monthly into this? How much money a month/year can you invest?
2. Time to Results
How much time you have to generate results? Days, weeks, months, years?
3. Profits
How much money one conversion makes you?
4. Market
Is market filled with giant players? Is your market big enough to scale? Business niched down? Enough space to grow?
5. Product Count
How many products, services or revenue sources do you have? Can you add more?
6. Product Changes or One-time Deal?
Does your product change? Does with each time product will be different? Concert tickets, events and other products that change might not be the best to sell with SEO as it takes time.
7. Web Presence
Do you have a website? Do you have backlinks to that website? Does the website have manageable CMS? Do we need to build it?
8. Do People Search for Your Problem?!
And last is the most important! Do people are problem aware and look for answers online? Because if the don't that's really not a job for SEO!
Different Business Types Analyzed for SEO
Let's look at SEO value for different types of businesses! You should rate your business on these scales to determine whether or not SEO can benefit you to reach your business goals:
Market: ⭐⭐⭐⭐⭐
Not one-time products: ⭐⭐⭐⭐⭐
Search for problem: ⭐⭐⭐⭐⭐
Product count: ⭐⭐⭐⭐⭐
Time to results: ⭐⭐⭐⭐⭐
Budget: ⭐⭐⭐⭐⭐
Web presence: ⭐⭐⭐⭐⭐
Profits per conversion: ⭐⭐⭐⭐⭐
Let's talk about each types of different businesses and how/what should they keep in mind when deciding whether or not they need SEO!
**Each Business Textual Analysis - Coming Soon** - watch video in the meantime!
Agency
Creatives (Freelancers)
Location Specific Creatives
Remote Creatives
Startup
SaaS
News and Media
Blog
Affiliate or Influencer
Services
Location Based Services
Area Based Services
Other Services
Lawyers
Accountants
Architects
Other Types of Services
B2B Services
Wholesalers
Shop Owners
Market: ⭐⭐⭐⭐⭐
Not one-time products: ⭐⭐⭐⭐⭐
Search for problem: ⭐⭐⭐⭐⭐
Product count: ⭐⭐⭐⭐⭐
Time to results: ⭐⭐⭐⭐⭐
Budget: ⭐⭐⭐⭐⭐
Web presence: ⭐⭐⭐⭐⭐
Profits per conversion: ⭐⭐⭐⭐⭐